Evamy noted that the new Meta logo was a departure from an era when corporate branding was much more evocative. Virtual reality offers yet another platform for brands to adapt to, one that is inherently defined by motion and 3-D. As websites once solely viewed on desktop computers gave way to smartphone apps, logos had to function in smaller and smaller contexts - tiny squares and circles in social media feeds or miniature dots on smartwatches. In recent years, brands have had to adapt their logos and identities to a wider array of digital platforms. “But the logo has to stand on its own,” he cautioned. Rodrigo Corral, a book cover designer who has also worked with the rapper Jay-Z and the Metropolitan Museum of Art, often incorporates animation in his design work for clients. A service owned by Meta called Boomerang also uses an infinity symbol. Many other brands have very similar infinity-symbol logos, including those of web development software sold by Microsoft, a model of Top Flite golf balls, a wealth management firm and the rock band Hoobastank. “The opportunity they’ve missed is to produce something really exciting and transformative in its own way.” “This symbol just doesn’t get you excited about the metaverse,” Mr. The design community’s response to Facebook’s change has been largely muted. Meta’s designers said the color loop in the new logo that eventually twists into the infinity symbol was inspired by those boundary lines. headset, people often use a controller to draw boundary lines of their virtual experience. In March, the company began developing a logo by focusing “solely on exploring concepts with motion, dimensionality and perspective,” Zach Stubenvoll, Sam Halle and Marian Chiao, members of its internal design team, said in an email. Zuckerberg’s future vision rests on virtual reality, the company wanted a new logo that felt more dynamic and immersive. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future,” he said.īecause Mr. Zuckerberg said last month that the name change was a reflection of how much Facebook had evolved. Zuckerberg and Facebook routinely placed profit over the well-being of people. Most recently, a former employee turned whistle-blower released a vast trove of internal documents, arguing that Mr. Even as Facebook grew to become one of the most valuable companies in the world, it spent the last several years moving from one embarrassing scandal to the next. Users and lawmakers worldwide are increasingly scrutinizing the wide reach of Facebook, whose products - including Instagram and WhatsApp - are used by more than 3.6 billion people every month. “But in a way it kind of looks exactly like you’d expect,” Mr. The infinity symbol, devoid of corners and jagged edges, can be seen as nonthreatening.) It’s blue.” (Blue, he noted, is historically a color associated with safety and trustworthiness. “It checks a lot of boxes,” said Michael Evamy, the author of “Logo,” an anthology of corporate brands and logos.
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